Kaldi, a lonely goat herder in Ethiopia
A story is told of Kaldi, a lonely goat herder in Ethiopia, who discovered the energizing and invigorating effects of coffee when he saw his goats getting excited after eating some berries from a tree. Kaldi told the abbot of the local monastery about this, the abbot came up with the idea of drying and boiling the berries to make a beverage, and as they say, the rest is history.
Can we have coffee this weekend? When can we do coffee? Great, let us meet on Friday at Java… this are common phrases, which probably you have used, or has been used on you. Coffee, yes we love coffee, either Latte, espresso, cappuccino, Americano…name them! It is one of the most popular drinks in the world, hot or iced!
Coffee is the second-most traded commodity in the world, behind only petroleum, and has become a mainstay of the modern diet. The surprising thing about this is that the farmers of this precious product earn meagre especially in Kenya. Going to my rural home testifies to this fact as majority are dissatisfied with it and are opting for better engagements. They have abandoned the crop in the farms or in the extreme, cut down the whole crop and used the farms for alternative crops that earn more income, they are also building real estates. The consequence, 66 per cent drop in production in the past 20 years.
I choose to write about this when I read my friend Doreen post on her Facebook wall about an initiative to save coffee farmers. Incredible! Let me introduce you to Iburu! I am yet to know what Iburu means, but I love the name and that is what matters for now, give me my Iburu please 🙂
Doreen writes below captivating story about the enterprise.,
”I had just arrived in my village one afternoon in November 2016. As my dad and I were catching up, a message came into his phone. It was from the coffee co-operative notifying him of his payout for the previous season. We both looked to find a miserable 4 dollars!” thus began our story.
For the first time I realized that such was the plight of several other small scale coffee farmers in my community. That despite of the high prices that Kenyan coffee fetches in the international market, they continue to receive low, inconsistent and unreliable returns for their produce. As a result, many of them are shifting to alternative land-uses that ultimately drive deforestation and biodiversity loss around the adjacent mount Kenya forest.
My dad (now deceased 😢) and I then set up #iburu coffee as an avenue to facilitate a more direct trade alternative for our coffee while addressing the growing social and environmental challenge facing my rural community.
Earlier this November, we were privileged and humbled to be part of #UNLEASH, a Global Innovation Lab for the SDGs held in Shenzen, China this year. We worked with other passionate and brilliant minds from around the world to find disruptive solutions to some of the most pressing challenges of our time.
Through my small contribution, I hope that OUR STORY will CHANGE. I hope to see more small-scale coffee farmers in my rural community earn favorable, consistent and reliable returns for their coffee while safeguarding the earth on which it grows.
What exactly is Doreen & team doing?
Below is a short Youtube video introducing the genesis of Iburu Coffee
They are helping the farmer of this precious product by way of social enterprising. A social enterprise is a cause-driven business whose primary reason for being is to improve social objectives and serve the common good. A social enterprise is also be defined as a business that has specific social objectives that serve its primary purpose. Social enterprises seek to maximize profits while maximizing benefits to society and the environment. Profits essentially is meant to empower the society. While earning profits is not the principal motivation behind social enterprises, proceeds still plays an essential role in the sustainability of the program.
The vision of Iburu coffee is to produce high quality coffee while building resilient rural communities and the ecosystem against the harsh elements of climate change.
Head to www.iburucoffee.com to get a taste of Arabica mountain coffee famous for its aroma. In addition, honestly, I love the packaging! see below uniquely packaged Iburu Coffee.
Categories: PERSONAL DEVELOPMENT